Nissan Print Harvey by Illusion, Lew'Lara\TBWA Sao Paulo

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Harvey

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Industry Cars
Media Print, Magazine & Newspaper
Market Brazil
Agency Illusion
Photographer Surachai Puthikulangkura
Account Supervisor Suellen Copolla, Ricardo Barros
Agency Lew'Lara\TBWA Sao Paulo
Executive Creative Director Mariana Sa
Creative Director Cesar Herszkowicz
Art Director Bernardo Romero
Copywriter Marcos Almirante
Released April 2013

Awards

One Show 2014
Advertising Collateral / Posters - Single Merit Pencil
Advertising Print craft / Art Direction - Single or Campaign Merit Pencil

Credits & Description

Category: Automotive
Brand: Nissan
Country: Brazil
The campaign was created for the launch of the new Nissan Sentra with 6 airbags. To reinforce the car's high level of safety, we created ads that show, in a visual way, how people are fragile and need a safe car.
Media: Print
Category: Automotive
Agency: TBWA
Brand: Nissan
Geo: Americas, Brazil
People are fragile. Nissan Sentra with six airbags.
Advertising Agency: Lew'Lara\TBWA, Brazil
Chief Creative Officer: Manir Fadel
Executive Creative Director: Mariana Sá
Creative Director: Cesar Herszkowicz
Copywriter: Marcos Almirante
Art Director: Bernardo Romero
Photographer: Surachai Puthikulangkura
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat
Art Buyers: Ana Karina Melo, Ale Sarilho
Account Supervisor: Suellen Copolla, Ricardo Barros
Advertiser's Supervisor: Carlos Murilo Moreno
Account Manager: Alexandre Baroni
Planner: Renata D'avila
Production House Producers: Somsak Pairew, Kitidej Rattanasuvansri
Production House Company: Illusion Co.