40 YEARS OLD by Dentsu Inc. Tokyo for Nivea

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40 YEARS OLD

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Industry Skin Care
Media Print, Magazine & Newspaper
Market Japan
Agency Dentsu Inc. Tokyo
Executive Creative Director Koichi Kano
Creative Director Hisato Tabata
Art Director Shikoh Kimura
Copywriter Masashi Omae, Hiroyuki Hara
Photographer Yosuke Nakajima
Released March 2009

Credits & Description

Category: Cosmetics & Beauty
Advertiser: NIVEA KAO
Product/Service: NIVEA CREME
Agency: DENTSU
Executive Creative Director: Koichi Kano
Creative Director: Hisato Tabata
Copywriter: Hiroyuki Hara/Masashi Omae
Art Director: Shikoh Kimura
Account Manager: Takao Hirayama/Miyuki Yako/Chiyo Hisano
Photographer: Yosuke Nakajima
Other Credits: Designer: Hayato Kuwajima/Aya Sakamoto Cg: Akira Takeuchi
Type Of Ad: Newspaper
Date of First Appearance: Mar 29 2009 12:00AM
Entrant Company: DENTSU, Tokyo, JAPAN

English Translation of Main Headlines
I am 40 years old and a new mother. The number of working mothers becoming mothers in their middle age in increasing nowadays. It is hard for them to balance between work and family, and many of them especially feel anxious about raising child while they are away from home. However, the most important thing is how to spend quality time together with child whenever possible. By caring and cudding child affectionately, the bonds between parent and child would deepen even more. Enjoy the physical contact and caring your family with smooth and comfortable skin. NIvea Cream