Nivea Print NIVEA FOR MEN: Cactus by DraftFCB London

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Industry Hygiene & Personal Care Products
Media Print, Magazine & Newspaper
Market United Kingdom
Agency DraftFCB London
Executive Creative Director Mark Fiddes
Creative Director Jo Wallace
Art Director Henry Finnegan
Copywriter James Edmund White
Photographer George Logan
Released July 2011

Credits & Description

At last there's a moisturiser for men who like a bit of stubble but want to avoid dry skin...what better way for DraftFCB,London to dramatize the benefits and the packaging for this launch than a cactus in a desert?
Category: Cosmetics & toiletries
Client: Beiersdorf
Agency: Draft FCB - London
Country: United Kingdom
Creative Director: Jo Wallace
Executive Creative Director: Mark Fiddes
Art Director: Henry Finnegan
Copywriter: James White
Agency Producer: Colin Wood
Photographer: George Logan