|Industry||Hygiene & Personal Care Products|
|Media||Print, Magazine & Newspaper|
|Executive Creative Director||Mark Fiddes|
|Creative Director||Jo Wallace|
|Art Director||Henry Finnegan|
|Copywriter||James Edmund White|
Credits & Description
At last there's a moisturiser for men who like a bit of stubble but want to avoid dry skin...what better way for DraftFCB,London to dramatize the benefits and the packaging for this launch than a cactus in a desert?