"Pencil" by TBWA\Alif Casablanca for Nivea

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"Pencil"

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Industry Cosmetics & beauty products
Media Print, Magazine & Newspaper
Market Morocco
Agency TBWA\Alif Casablanca
Copywriter Mehdi El Alj
Illustrator Yougo Spiroski
Released September 2002

Awards

Le Mondial de la Pub des Pays Francophones 2003
The Winners Nations Prize: Morocco Gold
The Winners Daily Press Bronze

Credits & Description

Original Title: "Le crayon"
Agency: TBWA\ El Alj & Partners
City: Casablanca
Advertiser: Beiersdorf AG
Brand Name: Nivea
Business Sector: Makeup
Country of Production: Morocco
Language: French
Type: Newspaper
Creative Director: Mehdi El Alj
Art Director: Mehdi El Alj
Copywriter: Mehdi El Alj
Photographer: Yougo Spiroski
Illustrator: Yougo Spiroski