The shape of love by DraftFCB Bucharest for Nivea

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The shape of love

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Industry Skin Care, Mobile applications
Media Print, Magazine & Newspaper
Market Romania
Agency DraftFCB Bucharest
Creative Director Claudiu Dobrita Mather Advertures
Art Director Adrian Rosu
Copywriter Olivia Spanu
Digital Creative Director Alex Hariga
Production Republika Interactive
Released March 2013

Credits & Description

Category: Cosmetics & toiletries
Brand: Beiersdorf
Agency: DRAFTFCB Bucharest
Country: Romania
This Valentine's Day, NIVEA Romania and DraftFCB Bucharest offered generation Y lovebirds a new language of love. A Facebook app that records your love message and turns the waveform of your voice into an object, a gift, a proof for the ever-wondering via 3D printing. Now you can really touch love.

Category: Cosmetics & toiletries
URL: https://www.facebook.com/NiveaRomania?sk=app_480439872015688&app_data=start
Client: Beiersdorf
Agency: DRAFTFCB Bucharest
Production: DRAFTFCB Bucharest and Republika Interactive
Country: Romania
Creative Director: claudiu dobrita
Art Director: Adrian Rosu
Copywriter: Olivia Spanu
Digital Creative Director: Alex Hariga