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No Kill Louisville: "Hope"

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Industry Public awareness
Media Print, Magazine & Newspaper
Market United States
Photographer Alexandria Koestner, Shelli Koestner, Rebecca Eaves
Released November 2011

Credits & Description

This heartfelt campaign for No Kill Louisville (NKL)was inspired by a puppy that was tossed from a car traveling at 65mph, leaving her with injuries requiring $12,000 in emergency medical care. Thankfully, she has a new lease on life and a new name exemplifying what NKL gives countless animals like her: Hope. At first glance, these unassuming outdoor posters appear to have been made by distraught pet owners, desperate to find their missing loved ones. In reality, theyâre messages explaining NKLâs entire reason for being â raising much needed funds to heal injured and sick dogs and cats â ultimately keeping them from being euthanized.

Category: Charities & appeals
Client: No Kill Louisville
Country: United States of America
Creative Director/ writer: Kevin Miles
Creative Director/ art director: Carl Koestner
Photographer: Alexandria Koestner
Photographer: Shelli Koestner
Photographer: Rebecca Eaves
Retoucher: Matt Corkhill
Retoucher: David Walker