|Industry||Apparel, Clothing & Footwear, Sportswear, Athletic Footwear & Accessories|
|Media||Print, Magazine & Newspaper|
|Creative Director||Richard Payne|
|Roses Creative Awards, 2013|
|The Winners||Press Campaign||Bronze|
Credits & Description
To introduce an online retailer's sports bra offering to a young, mainly student, client base - capturing the brand's tongue-inâcheek sense of fun in the process.