HEAT SENSITIVE INK by J. Walter Thompson Sao Paulo for Nokia

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HEAT SENSITIVE INK

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Industry Mobile phones, devices & accessories
Media Print, Magazine & Newspaper
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Fabio Miraglia, Mario D`andrea, Roberto Fernandez David
Art Director Roberto Fernandez, Rinaldo Ferrarezi, Fernanda Salloum, Mario D`andrea, Fábio Brandão
Copywriter Myla Verzola, Roberto Fernandez | Ricardo John | Andrea Siqueira
Account Supervisor Rodrigo Toledo
Released February 2009

Credits & Description

Category: Home Electronics & Audio-Visual
Advertiser: NOKIA
Product/Service: NOKIA E71
Agency: JWT BRAZIL
Creative Director: Mario D’andrea/Roberto Fernandez/Andrea Siqueira
Copywriter: Myla Verzola/Andrea Siqueira
Art Director: Fernanda Salloum/Rinaldo Ferrarezi
Account Manager: Décio Freitas
Account Supervisor: Rodrigo Toledo
Advertiser's Supervisor: Marcelo Câmara
Type Of Ad: Magazine
Date of First Appearance: Mar 1 2009 12:00AM
Entrant Company: JWT BRAZIL, São Paulo, BRAZIL

English Translation of Main Headlines
Nokia E71 is a cell phone with simple e-mail configuration. An important feature for busy executives with little time available. We have chosen subscribers of a Brazilian business magazine as the target so that we can create an impacting ad. Subscribers received their magazines with a special ad on the cover. The text invited the reader to rub his/her finger on the cell phone screen. An ink which is sensitive to the heat of the fingers revealed the only information the reader needed to know to set up an email account on the Nokia E71: his/her own email address.