Nova Scotia Tourism Print Tourism Nova Scotia: Lobster by DDB Toronto

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Tourism Nova Scotia: Lobster

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Industry Destinations (Countries & Places)
Media Print, Magazine & Newspaper
Market Canada
Agency DDB Toronto
Chief Creative Officer Cosmo Campbell
Associate Creative Director Saro Ghazarian, Frank Macera

Executive Creative Director Paul Wallace
Creative Director Craig Ferguson
Art Director Rebecca May
Copywriter Frank Macera

Designer Ben Playford
Released April 2017

Credits & Description

Many people consider Nova Scotia when deciding where to travel, but feel there isn’t enough to do to warrant an entire trip.
This year’s integrated campaign directly acknowledges this phenomenon, admitting there’s the Nova Scotia most people know, but also another, unknown and exciting Nova Scotia they don’t.
Media: Print
Category: Travel, transport & tourism
Client: Tourism Nova Scotia
Agency: DDB Canada Toronto
Country: Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Paul Wallace
Creative Director: craig ferguson
Art Director: Rebecca May
Copywriter: Frank Macera
Assoc Creative Director: Frank Macera
Assoc Creative Director: Saro Ghazarian
CGI Artist - Brad Pickard
Designer: Ben Playford
Agency Producer: Chris Webden
Print Producer: Mary Manale
Print Production: Gavin Gillespie
Developers: William Chong
VP Client Services: Jacqui Faclier
Account Director: Krisztina Virag
Acccount Executive: Catherine Demmer
Strategist: Sandra Moretti
Social Media Director: Zak Usher
Senior Social Cultivator: Andrew Panturescu
Animators: Think Tank Creative  
Agents: Kith & Kin