THE 360º NS ROYAL WAITING ROOMS by XS2THEWORLD Amsterdam for Ns Dutch Railways

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THE 360º NS ROYAL WAITING ROOMS

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Industry Railways
Media Print, Magazine & Newspaper
Market Netherlands
Agency XS2THEWORLD Amsterdam
Creative Director Robert Doggers
Art Director Christian Gravemaker
Released June 2012

Awards

Cannes Lions 2012
Mobile Lions Interface & Navigation Silver

Credits & Description

Type of entry: Craft
Category: Interface & Navigation
Advertiser: NS (DUTCH RAILWAY)
Product/Service: THE ROYAL WAITING ROOMS
Agency: XS2THEWORLD Amsterdam, THE NETHERLANDS
Advertiser NS (DUTCH RAILWAY)
Product THE ROYAL WAITING ROOMS
Entrant XS2THEWORLD Amsterdam, THE NETHERLANDS
Type of Entry: Craft
Category: Interface & Navigation
Title: THE 360º NS ROYAL WAITING ROOMS
Advertiser/Client: NS (DUTCH RAILWAY)
Product/Service: THE ROYAL WAITING ROOMS
Entrant Company: XS2THEWORLD Amsterdam, THE NETHERLANDS
DM/Advertising Agency: YUNE Amsterdam, THE NETHERLANDS
2nd DM/Advertising Agency: XS2THEWORLD Amsterdam, THE NETHERLANDS

Creative Director: Robert Doggers (Yune)
Chief Technology Officer: Jan Willem Vaartjes (XS2theWorld)
Lead Developer: Pedro Diaz (XS2theWorld)
Art Director: Christian Gravemaker (Yune)
Managing Director: Pablo Van Den Berg (Yune)
Head Of Representation: Ton Honing (NS)

Brief Explanation
On launch of the application, the NS sent a press release to relevant media sources and launched a social media campaign. Highly innovative and newsworthy, the application was reported on multiple blogs and news platforms.

Since the campaigns launch it has been downloaded 75,000 times and proved a PR success for the NS.