Nuticia-Fortisip Print Wellies by Life Healthcare

Wellies

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Industry Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Life Healthcare
Creative Director Chris Owens, Catriona Hampton
Art Director Chris Owens
Copywriter Catriona Hampton
Photographer Ashley Cameron
Released February 2017

Credits & Description

Category: Pharmaceutical
Media: Print
Brand: Nuticia-Fortisip
Agency: Life Healthcare
Geo: United Kingdom
Advertising Agency: Life Healthcare, Windsor, UK
Creative Director / Art Director: Chris Owens
Creative Director / Copywriter: Catriona Hampton
Photographer: Ashley Cameron
Published: February 2017
Synopsis:
Our client, Nutricia, has an extensive portfolio of oral nutritional supplements (ONS). Nutricia challenged us to develop a creative campaign that would resonate with their customers, dietitians, and encourage them to choose and prescribe supplements from their ONS range. Nutricia’s range of nutritional supplements can help support a patient’s medical recovery and is integral to the continuum of care. What do patients love doing? What could they get back to with the help of Nutricia’s ONS range? We used a range of everyday objects, which represented activities that Nutricia’s supplements could help patients get back to, and wrapped these in distinctive, range-printed paper. The resulting ads are simple, subtle and beautifully executed.
Helping you to unwrap their possibilities.