Nutrience Original Print Kabang by Grey Manila

Kabang

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Industry Pet Food, Pet Care Products & Services
Media Print, Magazine & Newspaper
Market Philippines
Agency Grey Manila
Creative Director Mel Aguinaldo
Released May 2013

Credits & Description

Media: Print
Category: House, Garden & Pets
Agency: Grey
Brand: Nutrience
Geo: Asia, Philippines
An unwanted mongrel was looking for shelter. A humble couple gave it a home. And the mangy dog they saved paid up. She used her own face to stop a motorcycle from crushing the couple's little girl. Kabang recovered. Still the ever vigilant dog, all heart with only half a face. Somehow, our product concept celebrates dog virtues that at times we find greater than what the best of us can give.
Advertising Agency: Grey, Makati City, Philippines
Chief Creative Officer / Executive Creative Director / Copywriter: Ompong Remigio
Creative Director: Mel Aguinaldo
Art Director / Illustrator: Peter Raphael Mutuc
Published: March 2013