Flare by DDB Auckland for Coastguard

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Industry Public awareness
Media Print, Magazine & Newspaper
Market New Zealand
Agency DDB Auckland
Executive Creative Director Toby Talbot
Creative Director Regan Grafton
Art Director Brett Colliver
Copywriter Simone Louis
Photographer Steve Boniface
Released April 2011

Credits & Description

New Zealand Coastguard volunteers work 365 days a year, saving lives on our seas.
But as they rely on donations for funding, this month Coastguard turns the tables by asking for help from the very people whose lives they save. Their cry for help went out via a DDB New Zealand print campaign, in the lead up to Coastguardâs MayDay Appeal week.
Category: Charities & appeals
Client: Coastguard NZ
Agency: DDB Group New Zealand
Country: New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Art Director: Brett Colliver
Copywriter: Simone Louis
Photographer: Steve Boniface
Retoucher: Gordon Moir
Account Manager: Nisa Solipo
Managing Partner: Scott Wallace
Client: Christine Haru & Bruce Reid

The Print Ad titled Flare was done by DDB Auckland advertising agency for product: Nz Coastguard (brand: Coastguard) in New Zealand. It was released in Apr 2011.