Obut Print Obut: Wasp by Y&R Paris

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Obut: Wasp

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Industry Games
Media Print, Magazine & Newspaper
Market France
Agency Y&R Paris
Executive Creative Director Jorge Carreno, Robin De Lestrade, Les Six
Art Director Louis Carpentier
Copywriter Cédric Hamelin
Photographer Marc Da Cunha Lopes
Released April 2012

Credits & Description

Make room for precision
Obut is the brand N°1 in France for Pétanque Balls (bocci balls). The object of the game is to throw a metal ball as close as possible to a smaller wooden ball. In case it's too close to call, measurements are necessary.
Advertising Agency: Y&R, Paris, France
Executive Creative Director: Jorge Carreno, Robin de Lestrade
Art Director: Louis Carpentier
Copywriter: Cedric Hamelin
Photographer: Marc Da Cunha Lopes
Retoucher: Adrien Benard
Account managers: Amandine Frery, Nicolas Favier