CHE GUEVARA by Ruf Lanz for Oekopool

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CHE GUEVARA

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Industry Business equipment & services
Media Print, Magazine & Newspaper
Market Switzerland
Agency Ruf Lanz
Creative Director Markus Ruf, Danielle Lanz
Art Director Marcel Schlaefle
Copywriter Andreas Hornung
Photographer Historical Archive
Account Supervisor Kristina Burch
Released December 2011

Credits & Description

Category: Publications & Media
Advertiser: OEKOPOOL
Product/Service: ADPOOL FOR LEFT-WING MEDIA
Agency: RUF LANZ
Creative Director: Markus Ruf/Danielle Lanz
Copywriter: Andreas Hornung
Art Director: Marcel Schlaefle
Photographer: Historical Archive
Account Supervisor: Kristina Burch
Advertiser's Supervisor: Claudia Gillardon/Kilian Gasser

Ambient Execution Description
Originally placed in Translations box...
(Headline:)
Even left-wing people appreciate big brands.
Place your ads in the left-wing ad pool Oekopool.
oeko-pool.ch

(Short explanation:)
OEKOPOOL is the mutual ad pool for four left-wing newspapers and magazines. Many advertising specialists still believe that left-wing people would never be interested in big brands.
This campaign proves them wrong by showing famous left-wing icons such as Fidel Castro who wears a prestigious Rolex watch and Che Guevara who liked drinking Coca Cola.