Raizen Print USED OIL AD by J. Walter Thompson Sao Paulo

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USED OIL AD

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Industry Automotive products, services and accessories
Media Print, Magazine & Newspaper
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Roberto Fernandez, Ricardo John
Copywriter Christian Fontana
Photographer Regis Fernandez
Account Supervisor Victor Conrado, Leandro Gregorio, Felipe Elias Oliveira
Illustrator Filipe Cuvero, Vinicius Montana, Rogério Puhl
Released September 2011

Credits & Description

Category: Corporate Image
Advertiser: RAÍZEN
Product/Service: OIL CHANGE
Agency: JWT BRAZIL
Executive Creative Director: Roberto Fernandez | Ricardo John
Creative Director: Roberto Fernandez | Ricardo John
Copywriter: Christian Fontana
Art Director: Filipe Cuvero
Photographer: Regis Fernandez
Illustrator: Filipe Cuvero | Vinicius Montana | Rogerio Puhl (Movie/Art)
Art Buyer: Renata Sayao | Natana Ramos
Account Supervisor: Felipe Elias Oliveira | Leandro Gregorio | Victor Conrado.
Advertiser's Supervisor: Ingrid Buckmann | Lauro Klas Neto | Camilo Reis
Account Manager: Fernanda Antonelli | Jose Lopes
Planner: Fernand Alphen | Douglas Melo
Account Manager: Fernanda Antonelli | Jose Lopes
Planner: Fernand Alphen | Douglas Melo
Other Credits: Graphic Producer: Flavio Schaefer | Flavio Colella | Maira Chinaglia
English Translation of Main Headlines
We had the challenge of raising awareness to the fact that Shell recycles all of the discarded oil during oil changes at its gas stations, which is something that no one knew in Brazil.To accomplish this, it would be necessary to give consumers concrete proof. Better still if such proof were given immediately, right there at the station, at the time of the oil change.And this is exactly what we did.Once the consumer had the oil change, the oil taken out of the car was taken to a silk screen machine and used as ink for creating an exclusive poster.