Okamoto Print Bareback. Almost. by Marcus Thomas Cleveland

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Bareback. Almost.

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Industry Contraceptives & Pregnancy Tests
Media Print, Magazine & Newspaper
Market United States
Agency Marcus Thomas Cleveland
Executive Creative Director Joanne Kim
Creative Director Jim Sollisch
Art Director Eric Holman
Copywriter Kevin Delsanter
Photographer Adelmo Barreira
Released May 2013

Credits & Description

Advertised brand: Okamoto Zero Zero Four condom
Advert title(s): Bareback. Almost.
Headline and copy text: “One of the world’s thinnest condoms.”
Advertising Agency: Marcus Thomas, Cleveland, U.S.A.
Agency website: [http://marcusthomasllc.com](http://marcusthomasllc.com/)
Creative Director: Jim Sollisch
Art Director: Eric Holman
Copywriter: Kevin Delsanter
Digital Illustrator: Eric Thailing
Photographer: stock
Additional credits:
Executive Creative Director: Joanne Kim
Published: April, 2013
Short rationale:
Playing on “bareback” as slang for sex without a condom, the horse’s transparent saddle is “bareback, almost.” At 0.04 mm thick, the Okamoto Zero Zero Four is almost like wearing nothing at all.