Olay: AGES by F/Nazca Saatchi & Saatchi Sao Paulo for Olay

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Industry Skin Care
Media Print, Magazine & Newspaper
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Creative Director Fabio Fernandes, Pedro Prado, Eduardo Lima, Carlos Di Celio
Art Director Keka Morelle
Copywriter Andre Faria
Account Supervisor Andre Gustavo Soares
Released June 2011

Awards

Cannes Lions 2011
Press Lions Cosmetics & Beauty Silver

Credits & Description

Type of Entry: Magazine
Type of Entry: Product & Service
Category: Cosmetics & Beauty
Title: AGES
Advertiser/Client: PROCTER & GAMBLE
Product/Service: OLAY
Entrant Company: F/NAZCA SAATCHI & SAATCHI São Paulo, BRAZIL
Advertising Agency: F/NAZCA SAATCHI & SAATCHI São Paulo, BRAZIL
Chief Creative Officer: Fabio Fernandes
Creative Director: Fabio Fernandes/Eduardo Lima
Art Director: Keka Morelle
Copywriter: André Faria
Advertiser's Supervisor: Juliana Azevedo/Juliana Moretti/Daniela Rodrigues
Planner: Fernand Alphen/Thiago Bersou
Account Manager: Patricia Bulhões/Andrea Almeida
Account Supervisor: André Gustavo

The Print Ad titled Olay: AGES was done by F/Nazca Saatchi & Saatchi Sao Paulo advertising agency for product: Olay Regenerist (brand: Olay) in Brazil. It was released in Jun 2011.