Old Spice: FIJI by Wieden + Kennedy Portland for Old Spice

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Industry Hygiene & Personal Care Products
Media Print, Magazine & Newspaper
Market United States
Agency Wieden + Kennedy Portland
Executive Creative Director Susan Hoffman, Matt O'rourke, Mark Fitzloff
Creative Director Jason Bagley, Eric Baldwin
Copywriter Craig Allen, Eric Kallman
Photographer Hugh Kretschmer
Account Supervisor Michael Dalton
Typographer Cathy Ormerod
Released June 2011

Awards

Cannes Lions 2011
Press Lions Cosmetics & Beauty Bronze

Credits & Description

1 of 3 Campaign
Type of Entry: Magazine
Type of Entry: Product & Service
Category: Cosmetics & Beauty
Title: FIJI
Advertiser/Client: OLD SPICE
Product/Service: FRESH COLLECTION
Entrant Company: WIEDEN+KENNEDY Portland, USA
Advertising Agency: WIEDEN+KENNEDY Portland, USA
Chief Creative Officer: Dan Wieden
Executive Creative Director: Mark Fitzloff/Susan Hoffman
Creative Director: Jason Bagley/Eric Baldwin
Art Director: Craig Allen/Eric Kallman
Copywriter: Eric Kallman/Craig Allen
Planner: Britton Taylor
Account Manager: Jordan Muse
Account Supervisor: Michael Dalton
Art Buyer: Heather Smith-Harvey
Photographer: Hugh Kretschmer
Typographer: Cathy Ormerod

The Print Ad titled Old Spice: FIJI was done by Wieden + Kennedy Portland advertising agency for product: Old Spice Body Wash (brand: Old Spice) in United States. It was released in Jun 2011.