One.org Print ONE.org: The launch of 'The ONE Baby Protest' by BBH London

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ONE.org: The launch of 'The ONE Baby Protest'

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Industry Public Safety, Health & Hygiene
Media Print, Magazine & Newspaper
Market United Kingdom
Agency BBH London
Released September 2010

Credits & Description

Client: ONE.org
Campaign: The ONE Baby Protest
Brief: To spread the message that no child should be born with HIV by
2015. Fight against poverty, disease and corruption. Join today at ONE.org.

ONE is launching a campaign to promote the goal that no child will be born
with HIV by 2015. This campaign is a creative expression of an online
petition. The campaign calls on people to sign up to the petition, to put
pressure on world leaders to ensure that no child is born with HIV by 2015.

*Creative Credits*
Client: Roxanne Philson, Creative Director, ONE
BBH Creative Team: Rob Ellis
BBH Creative Director: Ash Ghazali
BBH Producer: Alice Bullimore
Production Partners: The Mill & Oddcast & We Also Walk Dogs
BBH Team Manager: Brendon Mochia
BBH Engagement Planning Director: Jason Gonsalves

Exposure (where is this work running, country and media type): Online with
localised versions for Germany and France