Onida: FOREST by McCann Erickson Mumbai for Onida

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Industry Home electronics & Home Appliances
Media Print, Magazine & Newspaper
Market India
Agency McCann Erickson Mumbai
Executive Creative Director Prasoon Joshi
Creative Director Basabjit Majumdar, Akshay Kapnadak, Rahul Mathew
Art Director Mahesh Parab, Mukesh Jadhav, Nitin Sawant
Copywriter Talha Bin Mohsin, Mithila Desai, Vilsen Gonsalves, Sreenath Pillai
Illustrator Mukesh Jadhav, Nishikant Palande, Jayvant Tambare, Nilesh Kore
Released June 2011

Awards

Cannes Lions 2011
Press Lions Home Electronics & Audio-Visual Silver

Credits & Description

2 of 3 Campaign
Type of Entry: Newspaper
Type of Entry: Product & Service
Category: Home Electronics & Audio-Visual
Title: FOREST
Advertiser/Client: ONIDA
Product/Service: ONIDA i21 MOBILE
Entrant Company: McCANN WORLDGROUP Mumbai, INDIA
Advertising Agency: McCANN WORLDGROUP Mumbai, INDIA
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Prasoon Joshi
Creative Director: Rahul Mathew/Akshay Kapnadak/Talha Bin Mohsin/Mahesh Parab
Art Director: Mahesh Parab/Mukesh Jadhav/Nitin Sawant
Copywriter: Talha Bin Mohsin/Vilsen Gonsalves/Mithila Desai/Sreenath Pillai
Account Manager: Parvathy Nair/Dhanwinder Singh
Illustrator: Nishikant Palande/Jayvant Tambare/Nilesh Kore/Mukesh Jadhav
Other Credits: Creative Coordinator: Meraj Khan

The Print Ad titled Onida: FOREST was done by McCann Erickson Mumbai advertising agency for product: Onida i21 Mobile (brand: Onida) in India. It was released in Jun 2011.