THE SEEDLING CAR by McCann Madrid for Opel

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THE SEEDLING CAR

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Industry Cars
Media Print, Magazine & Newspaper
Market Spain
Agency McCann Madrid
Executive Creative Director Ricard Figueras, Santiago Lucero, Leandro Raposo, Pablo Stricker, Monica Moro, Pablo Colonnese
Art Director Adolfo Vallejo
Copywriter Oscar Martínez
Account Supervisor Guillermo Contreras
Released September 2011

Credits & Description

Category: Cars
Advertiser: OPEL
Product/Service: OPEL
Agency: McCANN ERICKSON SPAIN
Chief Creative Officer: Leandro Raposo
Executive Creative Director: Monica Moro/Pablo Colonnese
Copywriter: Oscar Martinez
Art Director: Adolfo Vallejo
Account Supervisor: Guillermo Contreras

English Translation of Main Headlines
1. Tear along the dotted line and cut out the new Opel Ampera.
2. Put it in a flower pot and cover it with plenty of soil.
3. Place the flower pot outside and water it regularly to keep the soil moist.
4. And in a few days, your basil plant will sprout.