Opel Print Pablo by Y&R Madrid

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Pablo

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Industry Cars
Media Print, Magazine & Newspaper
Market Spain
Agency Y&R Madrid
Chief Creative Officer Mauricio Rocha
Creative Director Ricardo Uribe
Art Director David Pascual, Andre Sousa Moreira
Copywriter Miguel Provencio
Released October 2016

Awards

Cannes Lions 2017
Print And Publishing Print: Other Vehicles, Automotive Products & Services Bronze Lion Campaign

Credits & Description

Title: Pablo
Agency: Y&R Madrid
Brand: Opel
Country: Spain
Entrant Company: Y&R Madrid
Advertising Agency: Y&R Madrid
Chief Creative Officer: Mauricio Rocha (Young & Rubicam)
General Creative Director: Martín Ostiglia (Young & Rubicam)
Head Of Art: Jesus Morilla (Young & Rubicam)
Creative Director: Ricardo Uribe (Y&R Madrid)
Art Director: David Pascual (Y&R Madrid)
Art Director: André Sousa Moreira (Y&R Madrid)
Copywriter: Miguel Provencio (Y&R Madrid)
Photographer: Eduardo Diaz (Diaz Bourgeot Estudio)
Translation:
Pablo fell in love with her eyes. he would think about them on every journey, and this way the distance between Málaga and Barcelona passed in the blink of an eye.