ONE BLADE by BleuBlancRouge Montreal for Opinel

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ONE BLADE

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Industry Knives
Media Print, Magazine & Newspaper
Market Canada
Agency BleuBlancRouge Montreal
Creative Director Gaëtan Namouric
Art Director Julien Conter
Copywriter Mélanie Delisle
Photographer Varial Cedric
Released November 2009

Credits & Description

Category: Home Appliances & Furnishings
Advertiser: ENDORPHINE
Product/Service: OPINEL KNIVES
Agency: BLEUBLANCROUGE
Creative Director: Gaetan Namouric
Copywriter: Melanie Delisle
Art Director: Julien Conter
Photographer: Varial Cedric
Type Of Ad: Newspaper
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: BLEUBLANCROUGE, Montreal, CANADA

English Translation of Main Headlines
The brief: we had to show that OPINEL knives are the best one to used in anything outdoor’s activities. So to illustrate it, we took its competition, the swiss knife, and cut it with precision in two pieces. And with the line « One blade required » we re-enforced the fact that you don’t need multiple options on a knife to do the job.