FRIEND-O-METER by Fallon London for Orange

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FRIEND-O-METER

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Industry Telecommunications Services
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Fallon London
Art Director James Hodge, Neil Aitkin
Producer Ellie Bailey
Digital Creative Director Tim Scheibel
Released May 2009

Credits & Description

Category: Community Applications
Advertiser: ORANGE
Product/Service: ORANGE
Agency: FALLON LONDON
Date of First Appearance: May 28 2009 12:00AM
Entrant Company: UNIT 9, London, UNITED KINGDOM
Entry URL: http://www.unit9.com/awardentry/Fallon_London/friendometer/index.html
Digital Strategy Director: Mans Tesch (Fallon)
Digital Creative Director: Tim Scheibel (Fallon)
Producer: Ellie Bailey (Fallon)
Art Director: James Hodge (Fallon)
Art Director: Neil Aitkin (Fallon)
Interactive Director: Anrick Bregman (unit9)
Interactive Producer: Sam Becker (unit9)
Tech Lead: Gilles Boisselet (unit9)

English Synopsis
Brief: To showcase Motorola’s new Dext phone and its "Motoblur" technology that aggregates all your social networks. The creative idea was to find the best friend in the UK by creating a quiz that uses all your social networks (Facebook, mySpace and Twitter) to find out how well you really know your friends. The quiz makes the Questions relevant to the user by pulling information from several of the user’s social network sites and calculating bespoke questions. Each user received a score and a rating published to your Facebook and Twitter feeds, challenging your mates to do one better.