ORANGE FRIEND-O-METER by Fallon London for Orange

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ORANGE FRIEND-O-METER

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Industry Mobile phones, devices & accessories
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Fallon London
Executive Creative Director Richard Flintham
Released October 2009

Credits & Description

Category: Commercial Public Services
Advertiser: ORANGE
Product/Service: ORANGE MOBILE
Agency: FALLON LONDON
Date of First Appearance: Oct 8 2009 12:00AM
Entrant Company: FALLON LONDON, UNITED KINGDOM
Entry URL: http://friendometer.orange.co.uk/
Executive Creative Director: Richard Flintham (Fallon)
Art Director / Copywriter: Neil Aitken (Fallon)
Art Director / Copywriter: James Hodge (Fallon)
Production Company: Unit 9 (Unit 9)
Digital Producer: Ellie Bailey (Fallon)
Digital Producer: Larissa Hadjio (Fallon)
Account Director: Romilly Martin (Fallon)
Group Account Director: Katrien De Bauw (Fallon)
: Mariana Costa (Fallon)
: Tim Scheibel (Fallon)

English Synopsis
'Having all your friends in one place makes relationships better.' The creative idea was to find the best friend in the UK by creating a quiz that uses all your social networks (Facebook, mySpace and Twitter) to find out how well you really know your friends. Each user received a score and a rating, such as "Friend-o-meter score: 69.05! You are the 108th best friend in the UK. Friend-o-meter says: When it comes to friends, you are simply the bestest.". Your rating was then published to your Facebook and Twitter feeds, challenging your mates to do one better. JUDGES NOTE!! The website is only active with the Twitter and MySpace access. The other Facebook login is no longer working adequately.