Greek by DDB Johannesburg for Orbit

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Industry Chewing-Gum
Media Print, Magazine & Newspaper
Market South Africa
Agency DDB Johannesburg
Executive Creative Director Michael Blore Liam Wielopolski
Art Director Assaf Levy, Nicola Wielopolski
Copywriter Lawrence Katz
Photographer Graeme Borchers
Released January 2016

Awards

The Loeries Awards 2016
PRINT COMMUNICATION NEWSPAPER ADVERTISING Campaign Gold

Credits & Description

Our favourite dishes, they smell delicious on our plate, but not on our breath. So what can we do to get rid of that odour that’s left behind? Simple, chew the gum that’s proved to both freshen your breath and clean your teeth at the same time. Orbit. In this series of ads we demonstrate the fact that various food odours can linger on your breath by turning the plates into speech bubbles. Every time you talk, others smell it. But with Orbit it needn’t be this way.
Media: Print
Title: Portuguese
Category: Confectionery & snacks
Client: Wrigley
Agency: DDB South Africa
Country: South Africa
Executive Creative Director: Liam Wielopolski
Copywriter: lawrence katz
Art Director: Nicola Wielopolski
Art Director: Assaf Levy
Retoucher: Karien van Niekerk
Photographer: Graeme Borchers