|Media||Print, Magazine & Newspaper|
|Executive Creative Director||Michael Blore Liam Wielopolski|
|Creative Director||Chris Charoux|
|The Loeries Awards 2016|
|PRINT COMMUNICATION||INDOOR POSTERS||Campaign Gold|
|CRAFTS - PRINT/OUTDOOR & OUT OF HOME||ILLUSTRATION||Campaign Craft Gold|
Credits & Description
Cleaning symbiosis is a mutually beneficial association between two species, where one removes and eats parasites and other materials from the surface of the other. Cleaning symbiosis is well-known among marine fish, mammals and birds. We used this common association to highlight the mutually beneficial relationship between our client’s product and their consumers. Only Orbit gum cleans your teeth while you get enjoy the refreshing taste of their gum.