Wrasse by DDB Johannesburg for Orbit

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Wrasse

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Industry Chewing-Gum
Media Print, Magazine & Newspaper
Market South Africa
Agency DDB Johannesburg
Executive Creative Director Michael Blore Liam Wielopolski
Creative Director Chris Charoux
Designer Melissa Grundlingh
Illustrator Bernice Pretorius
Released February 2016

Awards

The Loeries Awards 2016
PRINT COMMUNICATION INDOOR POSTERS Campaign Gold
CRAFTS - PRINT/OUTDOOR & OUT OF HOME ILLUSTRATION Campaign Craft Gold

Credits & Description

Cleaning symbiosis is a mutually beneficial association between two species, where one removes and eats parasites and other materials from the surface of the other. Cleaning symbiosis is well-known among marine fish, mammals and birds. We used this common association to highlight the mutually beneficial relationship between our client’s product and their consumers. Only Orbit gum cleans your teeth while you get enjoy the refreshing taste of their gum.
Media: Print
Category: Confectionery & snacks
Client: Wrigley
Agency: DDB South Africa
Country: South Africa
Executive Creative Director: Liam Wielopolski
Creative Director: chris charoux
Retoucher: Karien van Niekerk
Designer: Melissa Grundlingh
Illustrator: Bernice Pretorius