Oreo Print Daily Twist, 8 by 360i, DraftFCB New York

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Daily Twist, 8

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Industry Confectionery & snacks, Biscuits
Media Print, Magazine & Newspaper
Market United States
Agency 360i
Agency DraftFCB New York
Copywriter Noel Potts
Released March 2013

Awards

ADC Awards 2013
Interactive Craft Gold

Credits & Description

Media: Print
Category: Confectionery & Snacks
Agency: Draftfcb
Brand: Oreo
Geo: Americas, United States
Draftfcb’s role in the “Daily Twist” campaign for Oreo concluded with fanfare Oct. 2 with creatives working real-time in New York Times Square to produce the final execution. For 100 days, a digital “Daily Twist” was posted on Facebook and via other social channels like Twitter to deliver topical news through the lens of an Oreo. Yesterday’s Twist – which so far has garnered more than 23,800 likes – was selected by consumers via social channels, as was the concept. The anniversary of the first High Five bested a suggested Twist to commemorate the anniversary of the Twilight Zone, which premiered on Oct. 2, 1959, and an execution on the warp drive being deemed feasible by scientists.
Advertising Agency: Draftfcb, New York, USA
Creative Directors: Jill Applebaum, Megan Sheehan
Copywriter: Noel Potts
Art Directors: Jared Isle, Mike Lubrano, Jackie Anzaldi
Media Agency: 360i