Organ India Print Life is a gift, 1 by DDB Mudra Group Mumbai

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Life is a gift, 1

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Industry Organ Donation
Media Print, Magazine & Newspaper
Market India
Agency DDB Mudra Group Mumbai
Executive Creative Director Subhashish Datta
Art Director Manoranjan Kumar
Copywriter Manoranjan Kumar
Production Twinbrains
Director Sonal Dabral
Released January 2018

Credits & Description

Alternative title: Heart
Media: Print
Category: Public services & utilities
Client: ORGAN India
Agency: DDB Mudra Group
Production: Twinbrains
Country: India
Director: Sonal Dabral
Executive Creative Director: Subhashish Datta
Art Director: Manoranjan Kumar
Copywriter: Manoranjan Kumar
Account manager: Vinshul Upadhyay
With more than 5,00,000 people dying every year due to non-availability of organs, the brand wanted to make people aware about organ donation being an important and a necessary practice. Though the problem was big, but it had a very simple solution and that was to make every person aware about organ donation. If every person starts donating organs, each donor can save up to nine lives and if the donor donates tissues, he can save many more. Thus the idea from DDB Mudra for the creative was born "Life is a gift".  This simple idea was a perfect fit for achieving the brand’s objectives as donating organs, saves lives and hence it is the greatest gift for the one who is in need for it.