Origin Energy Print Origin Energy Tales by Clemenger BBDO Melbourne

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Origin Energy Tales

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Industry Energy & Water Utilities
Media Print, Magazine & Newspaper
Market Australia
Agency Clemenger BBDO Melbourne
Art Director Tom Martin
Copywriter Julian Schreiber, Jim Ingram, Evan Johnson
Released May 2013

Credits & Description

The Australian public don't really know where to begin when it comes to energy. Despite tension about bills, its seen as too complicated and too hard to talk about. As a result, people don't want to engage with the topic. Thus, to begin Australia's national energy conversation, we used the extremely well known Australian Fantales chocolate ritual, of unwrapping then eating the chocolate whilst reading the story on the wrapper to entertainingly educate the Australian public about energy use. The result is the country actually engaging with Origin in perhaps the first real one on one communication in social media, online, on radio, on TV about how energy is used and made in Australia.
Category: Public services & utilities
URL: http://knowledgeispower.com.au
Client: Origin Energy
Agency: Clemenger BBDO Melbourne
Country: Australia
Creative Director: Tom Martin
Executive Creative Director: Ant Keogh
Creative Director: Julian Schreiber
Copywriter: Julian Schreiber
Copywriter: Jim Ingram
Copywriter: Evan Johnson
Art Director: Tom Martin
Group Account Director: Simon Lamplough
Account Director: Jess Hughes
Account team: Jarrick Lay
Account team: Evan Johnson