|Industry||Energy & Water Utilities|
|Media||Print, Magazine & Newspaper|
|Agency||Clemenger BBDO Melbourne|
|Art Director||Tom Martin|
|Copywriter||Julian Schreiber, Jim Ingram, Evan Johnson|
Credits & Description
The Australian public don't really know where to begin when it comes to energy. Despite tension about bills, its seen as too complicated and too hard to talk about. As a result, people don't want to engage with the topic. Thus, to begin Australia's national energy conversation, we used the extremely well known Australian Fantales chocolate ritual, of unwrapping then eating the chocolate whilst reading the story on the wrapper to entertainingly educate the Australian public about energy use. The result is the country actually engaging with Origin in perhaps the first real one on one communication in social media, online, on radio, on TV about how energy is used and made in Australia.