Dust by Saatchi & Saatchi BrandsRock Johannesburg for Otrivin

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Dust

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Industry Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market South Africa
Agency Saatchi & Saatchi BrandsRock Johannesburg
Executive Creative Director Michael Blore Liam Wielopolski
Art Director Wihan Meerholz
Copywriter Wynand Prinsloo
Photographer Jason Robinson
Illustrator Robert Dersley
Released March 2013

Credits & Description

This campaign from Saatchi & Saatchi Johannesburg demonstrates the extreme effects of nasal congestion caused by allergic reactions to pollen, cats and dust. Each scenario is shot from the point-of-view of someone's nostrils, showing how a seemingly small allergy 'trigger' like a single flower or cat bowl can cause severe discomfort in your nasal cavities. Only Otrivin can save you when allergies take over.
Category: Pharmaceutical & medical
Client: Novartis South Africa
Agency: Saatchi & Saatchi Johannesburg
Country: South Africa
Executive Creative Director: Liam Wielopolski
Art Director: Wihan Meerholz
Copywriter: Wynand Prinsloo
Photographer: Jason Robinson
Retoucher: Zelda Faurie
Illustrator: Robert Dersley
Published: March 2013