A prize as rare as the diamond it holds by 140 BBDO Cape Town for Oude Meester Brandy

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A prize as rare as the diamond it holds

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Industry Cognac
Media Print, Magazine & Newspaper
Market South Africa
Agency 140 BBDO Cape Town
Executive Creative Director Ivan Johnson
Creative Director Alexis Beckett
Copywriter Alex Goldberg
Designer Gareth Cohen
Released December 2012

Credits & Description

Media: DM
Category: Alcoholic Drinks
Agency: BBDO
Brand: Oude Meester
Geo: Africa, South Africa
To promote the Oude Meester Demant, we created a competition where consumers could win one of four specially designed Oude Meester Demant Diamond Edition packs, featuring a bottle of Oude Meester Demant and a unique diamond valued between R50,000 and R70,000 each. The packs' design was inspired by the Oude Meester Demant's very own diamond insignia.
Advertising Agency: 140 BBDO, South Africa
Executive Creative Director: Ivan Johnson
Creative Director: Alexis Beckett
Art Director: Gareth Cohen
Copywriter: Alex Goldberg
Designer: Gareth Cohen
Product Manufacturers: Oakwood Studios