Ouifm: Laval by Leg for Oui Fm

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Industry TV Channels/Radio Stations and Programmes
Media Print, Magazine & Newspaper
Market France
Agency Leg
Art Director Stephane Richard, Caroline Lorin
Copywriter Gabriel Gaultier
Photographer Matthieu Raffard
Released September 2011

Credits & Description

Advertised brand: Ouïfm
Headline and copy text (in English): Rock is here to change your life
Advertising Agency : Leg agency, Paris, France
Creative Director : Gabriel Gaultier
Art Director : Stéphane Richard, Caroline Lorin
Copywriter : Gabriel Gaultier
Photographer : Matthieu Raffard
Short rationale : the goal of this Press campaign is to announce that Oui
FM, a radio station specialized in Rock’n’roll and up to now only picked up
in Paris, is extending its broadcasting to several provincial towns.
this campaign plays on the contrast between the myth of anglo saxon
Rockn’n’roll and the obvious boring life in a french provincial town.

The Print Ad titled Ouifm: Laval was done by Leg advertising agency for Oui Fm in France. It was released in Sep 2011.