Paris Tube Map by Deslegan/BBDO France, Leg for Oui Fm

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Paris Tube Map

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Industry TV Channels/Radio Stations and Programmes
Media Print, Magazine & Newspaper
Market France
Agency Deslegan/BBDO France
Art Director Stephane Richard, Caroline Lorin
Agency Leg
Released July 2013

Awards

Epica Awards 2013
Outdoor Communication Services BRONZE

Credits & Description

With their new app, OUI FM allows their listeners to go on listening to their radio station non stop.
To promote it, Leg agency imagined a subway map where every station names is mixed with cult rock bands and songs, which are OUI FM 's programming. 
The map has been printed and is distributed in music festivals.
Media: Print
Media: Media
Agency: Leg
Brand: Oui FM
Geo: Europe, France
Advertising Agency: Leg agency, Paris, France
Art Directors: Stéphane Richard, Caroline Lorin
Copywriters: Virgile Lassalle, Stéphane Richard
Account: Thomas Kohn
Production: Catherine Candusso
Print Producer: Valérie Mathé
Published: July 2013