Oxfam Print Pencil by FCB Montreal

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Industry Public awareness
Media Print, Magazine & Newspaper
Market Congo - Kinshasa
Agency FCB Montreal
Creative Director Étienne Bessette
Art Director Sébastien Robillard
Copywriter Joël Letarte
Illustrator Mathieu Beaulieu
Released November 2017

Credits & Description

Category: Public Interest, NGO
Media: Print
Brand: Oxfam
Agency: FCB
Geo: Canada
Advertising Agency: FCB Montreal, Montreal, Canada
Creative Director: Étienne Bessette
Art Director: Sébastien Robillard
Copywriter: Joël Letarte
Illustrator: Mathieu Beaulieu
Published: November 2017
Synopsis:
The situation of women in the Democratic Republic of the Congo is alarming. Lack of access to contraception, poor health care and early pregnancy prevent young girls from going to school, which hampers the country's economic development.
One in four Congolese teenagers does not complete school because of pregnancy.