pa picture alliance Print All You Need to Tell the Story, Genesis by Ogilvy & Mather Frankfurt

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All You Need to Tell the Story, Genesis

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Industry Advertising & Communication
Media Print, Magazine & Newspaper
Market Germany
Agency Ogilvy & Mather Frankfurt
Art Director Helmut Meyer
Photographer Picture Alliance Stockmaterial
Released November 2012

Credits & Description

Media: Print
Geo: Germany
Category: Professional services
Agency: Ogilvy
Brand: pa picture alliance
The campaign is based on the insight that there is an eternal dispute between Art Directors and Copywriters about who can make do without the other. Picture Alliance sides with the Art Directors to show that an ad can make do without a copywriter and thus collects brownie points with their main target audience.

Advertising Agency: Ogilvy, Germany
Chief Creative Officer / Copywriter: Dr. Stephan Vogel
Creative Directors: Helmut Meyer, Nico Ammann
Art Director: Helmut Meyer
Photographer: Picture Alliance Stockmaterial
Retouching: Joachim Becker
Art Buyer: Valerie Opitz
Advertiser's Supervisor: Edith Stier-Thompson, Gunilla Graudins
Account Management: Yves Rosengart, Eva Hoffmann, Nadine Ries