Pacifico Print MEXICO VIA PACIFICO by Creature, Unit 9

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Industry Beers and Ciders
Media Print, Magazine & Newspaper
Market United States
Agency Creature
Executive Creative Director Jim Haven, Matt Peterson
Art Director Adam Deer
Copywriter Peter Trueblood, Andrew Jasperson
Designer David Kaul, Ramon Vasquez, Sam Chantha
Producer Kaylin Fitzpatrick, Michael Johnston, Per-Otto Lekare, Johan Olde
Agency Unit 9
Released April 2010

Credits & Description

Category: Foods & Drinks
Product/Service: PACIFICO BEER
Agency: UNIT 9
Date of First Appearance: Apr 15 2010 12:00AM
Entrant Company: CREATURE, Seattle, USA
Entry URL:
Executive Creative Director: Jim Haven (Creature)
Executive Creative Director: Matt Peterson (Creature)
Senior Account Director: Steve Hawley (Creature)
Account Director: Joe Mattson (Creature)
Art Director: Adam Deer (Creature)
Project Manager: Jessica Lorenzen (Creature)
Producer: Kaylin Fitzpatrick (Creature)
Producer: Michael Johnston (Rackfish)
Producer: Per-Otto Lekare (Rackfish)
Producer: Johan Olde (Creature)
Designer: David Kaul (Creature)
Designer: Ramon Vasquez (Creature)
Designer: Sam Chantha (Creature)
Copywriter: Peter Trueblood (Creature)
Copywriter: Andrew Jasperson (Creature)
English Synopsis
Pacifico is the beer of authentic Mexico - hand made, imperfect, off-the-beaten-path. How does that translate to the hi-tech world of the Internet? is real - each page a custom, hand-painted wall in Mexico and California - filmed and broadcast live to the Internet.Walls exist in places at Pacifico's heart: historic Mazatlan where the beer is brewed, a surfboard factory in Puerto Escondido, a rustic hotel in Baja, and Venice Beach – Pacifico’s adopted home in America.To encourage real world adventure, clicking on 'Visit this Wall' opens a Google Maps result showing the location of each wall.