Pack & Go Print Fish Thief by Provid

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Fish Thief

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Industry Plastic bags, Containers, Packaging & Wrapping
Media Print, Magazine & Newspaper
Market Ukraine
Agency Provid
Creative Director Kirill Chichkan, Sergii Zinoview
Art Director Vlad Moshenskyi
Copywriter Vlad Galyapa
Designer Oleg Boyko
Illustrator Anna Kulakovskaja
Released August 2016

Credits & Description

Advertised brand: producer of lunch bags “Pack & Go”.

Product: Lunch bags “Pack&Go” are special bags for food and food containers, with multi functionality - they are airtight, waterproof, keep meal hot for a long time etc.

Headline and copy text (in English):
Stays hot when others don’t
Nothing smells fishy
Nothing leaks out

Advertising Agency: PROVID, Kiev, Ukraine
Agency website:

Creative Director – Sergii Zinoview, Kirill Chichkan
Creative Group Head, Copywriter – Vlad Galyapa (author of idea)
Art Director – Vlad Moshenskyi
Designer – Oleg Boyko
Illustrator – Anna Kulakovskaja
Project manager – Olena Guk
Published – August, 2016