Palma Juice Print Mr. Appleson by FCB Almaty

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Mr. Appleson

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Industry Juice
Media Print, Magazine & Newspaper
Market Kazakhstan
Agency FCB Almaty
Creative Director Konstantin Sobol
Art Director Ruslan Suleimanov
Copywriter Shubayev Dauren
Released August 2017

Credits & Description

Category: Non-Alcoholic Drinks
Media: Print
Brand: Palma Juice
Agency: FCB
Geo: Kazakhstan
Advertising Agency: FCB Almaty, Almaty, Kazakhstan
Creative Director: Konstantin Sobol
Art Director: Ruslan Suleimanov
Copywriter: Dauren Shubayev
Account Manager: Anastasia Matveyeva
Published: August 2017
The brief was to communicate the main proposition of the brand – a lot of fresh and natural fruits in the bottle of juice. We’ve created Mr. Appleson who lives in the pack of Palma Juice and gathered all his relatives into his house.
Mr. Appleson's greenneck relatives suddenly visited his house and packed it up to the full. Even more fruits in our juice.