Palmers Stockings: Playboy Birthday by Interone Germany for Palmers

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Palmers Stockings: Playboy Birthday

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Industry Apparel, Clothing & Footwear
Media Print, Magazine & Newspaper
Market Germany
Agency Interone Germany
Executive Creative Director Thomas Pakull, Marco Mehrwald
Creative Director Gunnar Immisch, Shin-Won Oh
Art Director Alexander Hellmich
Copywriter Tobias Schwarz
Photographer Kourtney Roy
Account Supervisor Katharina Aschauer
Released July 2012

Credits & Description

Category: Clothing, Footwear & Accessories
Advertiser: PALMERS TEXTIL
Product/Service: STOCKINGS
Agency: INTERONE
Executive Creative Director: Marco Mehrwald/Thomas Pakull
Creative Director: Shin Oh/Gunnar Immisch
Copywriter: Tobias Schwarz
Art Director: Alexander Hellmich
Photographer: Kourtney Roy
Art Buyer: Inga Christensen
Account Supervisor: Katharina Aschauer
Account Manager: Lara Timm
Account Manager: Lara Timm
Other Credits: Director Print Production: Jens Pastyrik

English Translation of Main Headlines
Our client Palmers, the Austrian market leader in lingerie, briefed us to create an advertisement for the 40th anniversary of the Playboy magazine.

Instead of congratulating the magazine, we decided to speak directly to its legendary personification, Hugh Hefner. With a sexy model in Palmers stockings who looks like one of his typical Playboy Bunnies, simply crossing her legs behind her head.

By staging one of the main articles of the Palmers product line and using it to point at the ears of the Playboy bunny, we have combined creativity and strategy in a quite sexy way.