Pam Print TRAPS - WOODS by J. Walter Thompson Italy

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TRAPS - WOODS

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Industry Supermarkets
Media Print, Magazine & Newspaper
Market Italy
Agency J. Walter Thompson Italy
Executive Creative Director Daniela Radice
Art Director Simone Adami - Massimiliano Maria Longo
Copywriter Federico Castelli
Photographer Fotografi Lsd E Come Cgi Lucy
Account Supervisor Myriam Yacoub
Released October 2011

Credits & Description

Category: Retail Stores
Advertiser: PAM - PANORAMA
Product/Service: SUPERMARKET AND MALL
Agency: JWT ITALIA
Chief Creative Officer: Enrico Dorizza - Sergio Rodriguez
Executive Creative Director: Daniela Radice
Copywriter: Federico Castelli
Art Director: Simone Adami
Photographer: Fotografi Lsd E Come Cgi Lucy
Account Supervisor: Myriam Yacoub

English Translation of Main Headlines
Our Task was to create a print campaign for PAM SUPERMARKETS frozen food.
The idea: From the moment "it's capturated " to the moment it's frozen, there's a very short passing of time.
That's why PAM food is surprisingly fresh even if it's frozen