HELLO BABY - PREGNANCY CALENDAR by strawberryfrog for Pampers

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HELLO BABY - PREGNANCY CALENDAR

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Industry Baby Hygiene
Media Print, Magazine & Newspaper
Market United States
Agency strawberryfrog
Executive Creative Director Scott Goodson
Art Director David Orton
Designer Esteban Montes, Sam Park
Released April 2010

Credits & Description

Category: Interactive Tools (for PCs, MACs, etc)
Advertiser: PROCTER & GAMBLE
Product/Service: PAMPERS
Agency: STRAWBERRYFROG
Date of First Appearance: Apr 3 2010 12:00AM
Entrant Company: STRAWBERRYFROG, New York, USA
Entry URL: http://presentation.strawberryfrog.com/cannes/babysneakpeek
Executive Creative Director: Scott Goodson (StrawberryFrog)
Digital Producer: Susan Liao (StrawberryFrog)
Creative Director, Art: Jason Koxvold (StrawberryFrog)
Creative Director, Copy: Serena Connelly (StrawberryFrog)
Art Director: David Orton (StrawberryFrog)
Designer: Esteban Montes (StrawberryFrog)
Designer: Sam Park (StrawberryFrog)
Lead Writer: Chris Diken (StrawberryFrog)
Writer: Jayne Sharples (StrawberryFrog)
Art Buyer: Belinda Lopez (StrawberryFrog)
Account Director: Mary Jane Butler (StrawberryFrog)
Production Company Developer: Frederik Wallner
Production Company Lead Developer: Alexander Persson
Production Company Project Manager: Jon Svenonius
Production Company Creative: Anders Graffman
Production Company Computer Graphics Producer: Oliver Zeller
Production Company Computer Graphics, CG Supervisor: G M D THREE
Production Company 3D Modeler: William Vaughan
Retoucher: Toby Moore
Composer: Drew Lerdal (Inthegroovemusic)

English Synopsis
Ultrasound photos are grainy, difficult to interpret, and leave parents with no way to visualise their baby’s size. Introducing Hello Baby. The only pregnancy calendar created for the iPad, with simulated life-size images of a baby’s growth from week 4 through 40. Parents can enter their baby’s name, heart rate, due date, weight, and length, and the image will adjust to these dimensions for a personalised experience. Mums can view rare, rich images of the baby next to their tummy, zoom in on details, and share her pregnancy with loved ones by posting the baby’s week-to-week growth on facebook.