Pampers Print Pampers: Their dreams don't have to stop by BBR Saatchi & Saatchi Israel

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Pampers: Their dreams don't have to stop

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Industry Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market Israel
Agency BBR Saatchi & Saatchi Israel
Released March 2010

Credits & Description

Client: Proctor & Gamble
Brand: Pampers
Media: Print
Title: Pampers - Overnight Dryness
Description: Effective nappies means a better night's sleep for your baby. A print campaign to show that your baby will sleep dry and uninterrupted with Pampers – so their dreams won't have to end abruptly.
Ad agency: BBR Saatchi & Saatchi Tel Aviv
Chief creative officer: Yoram Levi
Creative director: Ben Sever
Art director: Yuval Zuckerman
Copywriters: Idan Regev
Account director: Idit Zuckerman
Supervisor: Nir Federbush
Account executive: Mimi Cohen
VP planning: David Kosmin
Planner: Guy Gordon
Published: February 2010, Tel Aviv