Fatty by Saatchi & Saatchi Jakarta for Panasonic

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Industry Home electronics & Home Appliances, Shaving
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Market Indonesia
Agency Saatchi & Saatchi Jakarta
Creative Director Juhi Kalia
Art Director Audy Sutama
Copywriter Pancaputera
Illustrator Rudy Harianto, Deadwolf Studio
Released November 2009

Awards

Cannes Lions 2010
Outdoor Billboards & Street Furniture Silver

Credits & Description

Title: FATTY
Advertiser/Client: PT. PANASONIC GOBEL INDONESIA
Product/Service: NOSE HAIR TRIMMER ER-115
Entrant Company: PT PERWANAL SAATCHI & SAATCHI Jakarta, INDONESIA
Advertising Agency: PT PERWANAL SAATCHI & SAATCHI Jakarta, INDONESIA
Executive Creative Director: Juhi Kalia
Copywriter: Pancaputera
Planner: Daniel B. Siswandi
Account Supervisor: Dini D. Makmun/Shanty Persada
Producer: Annisa Mulyani/M.iskak/Tri Sudarno/Aryanto Salim
Art Director: Audy Sutama
Illustrator: Deadwolf Studio
Description of Ambient execution:
AFRAID TO TRIM SENSITIVE NOSE HAIR.
WITH THOUSANDS OF SENSORY NERVE FIBERS IN THE NOSTRILS, TRIMMING NOSE HAIR CAN BE AS RISKY AS CUTTING LIVE WIRES.
WE USED BILLBOARDS AROUND ACTUAL ELECTRIC WIRES AND POLES TO AMUSINGLY YET CONVINCINGLY DRAMATIZE THE NEED FOR THE PANASONIC NOSE HAIR TRIMMER'S SAFETY CUTTING SYSTEM

The Print Ad titled Fatty was done by Saatchi & Saatchi Jakarta advertising agency for product: Panasonic Hair Nose Trimmer (brand: Panasonic) in Indonesia. It was released in Nov 2009.