Highs & Lows "Britney" by Proximity Germany for Panasonic

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Highs & Lows "Britney"

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Industry Portable Audio & Accessories
Media Print, Magazine & Newspaper
Market Germany
Agency Proximity Germany
Creative Director Fabiano Oliveira
Art Director Fabian Pensel, Nicoletta Kiermaszek
Copywriter Ramón Scheffer
Illustrator Raag Raisinghani
Account manager Sebastian Rupp
Released April 2015

Credits & Description

Great sound needs great highs and lows. It's the moments of pure joy and pure pain in life that give the artists' sound the blues, their lyrics the truth and their voice the unique character. The print ad campaign "Highs and Lows" shows this insight in Honour of three great artists in music history and at the same time offers the technology to make every high and low audible. Agency Proximity Germany
Category: Home electronics
Client: Panasonic
Agency: Proximity Germany GmbH
Production: ORT Duesseldorf
Country: Germany
Chief Creative Officer: Wolfgang Schneider
Creative Chairman: Darren Richardson
Creative Chairman: Sebastian Hardieck
Creative Chairman: Kristoffer Heilemann
Creative Director: Fabiano Oliveira
Art Director: Fabian Pensel
Art Director: Nicoletta Kiermaszek
Copywriter: Ramón Scheffer
Account Director: Dirk Bittermann
Account Director: Rita Schumacher
Illustrator: Raag Raisinghani
Account manager: Sebastian Rupp
Photoshop Artist: Stefan Lenssen
Art Buying: Birgit Paulat