Panasonic epilator: No pulling, 1 by Creators Group Mac for Panasonic

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Panasonic epilator: No pulling, 1

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Industry Electronic Devices & Home Appliances, Shaving
Media Print, Magazine & Newspaper
Market Japan
Agency Creators Group Mac
Creative Director Yoshio Kameyama
Copywriter Kazuyuki Uno
Photographer Stockphoto
Released July 2014

Credits & Description

Brand: Panasonic
Media: Outdoor
Category: Electronics & Technology
Agency: Creators Group MAC
Geo: Japan
Panasonic epilator: No pulling, 1
In these posters, it appears that actual pieces of tape are covering naked models. Attempting to pull off a piece reveals that the tape is actually printed, just like the rest of the image. The idea leverages the psychological principle that people want to expose that which is concealed, thereby suggesting the benefits of the advertised body shaver and epilator.
Advertising Agency: Creators Group MAC, Tokyo, Japan
Creative Director: Yoshio Kameyama
Art Directors: Tadanobu Shimada, Keisuke Tanimura, Atsuhiro Yamamoto, Kosei Ito
Copywriter: Kazuyuki Uno
Photographer: StockPhoto
Published: July 2014