Paper Plus Print Kanye Tweets by FCB Auckland

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Kanye Tweets

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Industry Book store
Media Print, Magazine & Newspaper
Market New Zealand
Agency FCB Auckland
Chief Creative Officer James Mok
Executive Creative Director Tony Clewett
Creative Freddie Coltart, Matt Williams
Released June 2018

Credits & Description

Media: Print
Category: Retail services
Client: Paper Plus
Agency: FCB New Zealand
Country: New Zealand
Head of Craft: Nick Smith
Head of Planning: David Thomason
Chief Creative Officer: James Mok
Executive Creative Director: Tony Clewett
Senior Creative: Freddie Coltart
Senior Creative: Matt Williams
Account Director: Pauline So
Client Services Director: Jenni Doubleday
Senior Account Director: Hannah McLean
Account manager: Henry Fitzgerald
Client: Jacqui Dabrowski
Today, New Zealanders are reading less and less, with just one in four of us finishing a single book each year. Paper Plus, New Zealand's largest book retailer, and champion of reading and literacy, need to change that. So in 2018, we used one thing our target are still reading; Twitter. We took three of Twitter’s most popular contributors (who also happen to post the most trivial and inane material), and encouraged our target to read something better a book, from Paper Plus.