Paper Plus Print Seafood F word by DraftFCB Auckland

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Seafood F word

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Industry Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market New Zealand
Agency DraftFCB Auckland
Executive Creative Director James Mok
Creative Director Tony Clewett
Copywriter Scott Kelly
Designer Matt Oak
Photographer Michael Braid
Account manager Milly Hewat
Released May 2013

Credits & Description

The colourful, potty-mouthed celebrity Chef Gordon Ramsay was coming to town and Paper Plus were hosting a special event "Dinner with Gordon Ramsay" where you could sample one of the recipes from his new cookbook. Paper Plus were giving away two exclusive tickets to the dinner, seated on the Chef's table. So DraftFCB Auckland crafted these ads entirely out of paper, and based them on the actual recipes found in his cookbook. Gordon Ramsay thought they were f*#cking great.
Category: Pharmaceutical & medical
Client: Paper Plus
Agency: DraftFCB Auckland
Country: New Zealand
Executive Creative Director: James Mok
Creative Director: Tony Clewett
Art Director: LEISA WALL
Copywriter: Scott Kelly
Group Head: Kamran Kazelbash
Head of Art: Nick Smith
Account Director: Hannah Downes
Photographer: Michael Braid
Designer: Matt Oak
Account manager: Milly Hewat
Lyle Hastings â Group Marketing Manager Paper Plus
Luz Valanzasca - Media Manager