|Industry||TV Channels/Radio Stations and Programmes|
|Media||Print, Magazine & Newspaper|
Credits & Description
Advertising Agency: HAKUHODO CREATIVE & DEVELOPMENT, Tokyo, JAPAN
YUKI ISHII HAKUHODO CREATIVE & DEVELOPMENT COPY WRITERTOSHIHIRO KOMATSU HAKUHODO CREATIVE & DEVELOPMENT ART DIRECTOR
YASUNORI SUZUKI HAKUHODO CREATIVE & DEVELOPMENT AGENCY PRDUCER
KEIKO EBISAWA HAKUHODO CREATIVE & DEVELOPMENT AGENCY PRODUCER
MAKOTO HIRAYAMA TELESPOT PRODUCER
HIRO TAKEUCHI HAKUHODO CREATIVE & DEVELOPMENT CREATIVE DIRECTOR
Everyone is familiar, perhaps even too familiar, with the Indiana Jones DVD. We would like people to hear about this re-release as flash news.
The essence of the Indiana Jones stories is surprise. Indiana Jones pops up in unexpected places.
Japanese people are very fond of going to the very Japanese-style conveyer-belt sushi bars. Everyone would be very surprised if Indiana Jones made an appearance in one of these.
Every customer stared as Indiana Jones appeared on a conveyer-belt sushi plate. Children stretched out their hands to the plate Indiana Jones was on, and young people took photos with camera-equipped mobile phones.
Value For MoneyIndiana Jones DVD sales ¥120,000,000; advertising budget ¥25,000,000